FOOH Impact Score:
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Outstanding
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Imagine an oversized perfume bottle blooming at the heart of Sydney Harbour. That’s the captivating premise of this Marc Jacobs vfx advertising featuring the Daisy Wild fragrance. The video unfolds as a larger-than-life bottle of Daisy Wild rises near the iconic Opera House, while digital flowers begin to blossom around the harbor, turning the urban landscape into a serene floral garden. Using innovative CGI effects, this Marc Jacobs vfx advertising transforms the globally recognized landmark into an effective product showcase.
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