FOOH Impact Score:
Outstanding
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This Marie Claire Korea fake out of home ad begins with a digitally-rendered transformation of the Arc de Triomphe, where an enormous wave ripples across the monument’s surface before seamlessly shifting into a bold fashion cover featuring a model flanked by swirling blue dragon motifs. This moment cleverly highlights the magazine’s blend of editorial artistry and innovation as passersby digitally experience a fusion of natural elements and mythological iconography through a virtual takeover of one of Paris’s most recognizable landmarks. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for showcasing immersive brand storytelling without physical constraints.