Marie Claire Dragon Flies at Arc de Triomphe
Arc de Triomphe ripples, shifts to fashion cover
This fake out-of-home ad for Marie Claire Korea features a digitally-rendered transformation of the Arc de Triomphe. An enormous wave ripples across the monument’s surface, seamlessly shifting into a bold fashion cover.
The cover features a model flanked by swirling blue dragon motifs. This CGI effects enhancement showcases immersive brand storytelling without physical constraints, blending natural elements and mythological iconography through a virtual takeover of a Parisian landmark.
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FOOH Impact ScoreOutstanding
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