Marie Claire Magazines Installed at Square

In this Marie Claire faux ooh ad, a colossal digital banner featuring Gucci ambassador IU emerges against the skyline of Florence, towering beside the architectural majesty of the Duomo and Campanile. The scene unfolds as the larger-than-life magazine cover shimmers to life, accompanied by a cascade of brilliant fireworks that erupt across the night sky in celebration of Marie Claire Korea's 31st anniversary with the message 'THIS IS OUR WORLD,' merging Korean fashion sensibilities with Italian heritage. With a viral use of CGI effects, this Marie Claire digital tribute faux ooh ad transforms iconic landmarks into a fresh, relatable spectacle, highlighting Marie Claire’s global influence and cross-cultural celebration.