Marie Claire Magazines Installed at Square
Marie Claire Digital Banner at Florence Duomo
This faux OOH advertisement for Marie Claire features a colossal digital banner with Gucci ambassador IU, set against the Florence skyline. The larger-than-life magazine cover appears beside the Duomo and Campanile.
The scene animates with the cover shimmering to life, accompanied by a cascade of fireworks across the night sky. This celebrates Marie Claire Korea's 31st anniversary with the message 'THIS IS OUR WORLD,' merging Korean fashion with Italian heritage. The CGI effects transform iconic landmarks into a fresh, relatable spectacle, highlighting Marie Claire’s global influence and cross-cultural celebration.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
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