Le BHV Marais Facade Becomes Lighthouse

Imagine a flagship department store becoming an oceanside landmark. That’s the engaging premise of this Le BHV Marais mixed reality ad featuring a coastal-themed summer shopping activation. The video unfolds as the iconic Parisian building undergoes a dramatic seaside transformation—its corner replaced by rugged cliffs, a traditional red and white lighthouse rising from the rooftop, and a powerful digital wave crashing against the structure, while seagulls glide above. Using computer generated imagery, this Le BHV Marais mixed reality ad transforms a classic retail destination into an immersive coastal escape.