Le BHV Marais Facade Becomes Lighthouse
Le BHV Marais Lighthouse Transformation
This mixed reality advertisement for Le BHV Marais features a coastal-themed summer shopping activation. The video depicts the iconic Parisian department store undergoing a dramatic seaside transformation.
The building's corner is replaced by rugged cliffs, a traditional red and white lighthouse rises from the rooftop, and a powerful digital wave crashes against the structure. Seagulls are seen gliding above, transforming the classic retail destination into an immersive coastal escape through computer-generated imagery.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:The Sun Project
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