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Martell Building Walls Reveal Cognac

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Credits

Brand: Martell

Who we think created this: Timo Helgert

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: USA

City: New York City

Effects / Animations: Large Objects, Morphing & Transformation

Surroundings: SoHo, City

Date posted: December 22, 2023

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This Martell Cordon Bleu FOOH campaign begins with an unassuming urban cityscape where architectural walls begin to unfold. This moment cleverly highlights the premium appeal of the brand as buildings split apart and seamlessly transform, revealing the iconic Martell bottle nested in lush holiday greenery and framed by delicate snowfall. As a perfect blend of creative storytelling and captivating product integration, the computer generated imagery enhancement is designed for celebrating the spirit of seasonal gifting.

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