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Solid
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In this Marvel Studios fake out of home ad, a colossal Captain America poster stands proudly before the Arc de Triomphe as the iconic Parisian roundabout is transformed into a cinematic stage. The scene unfolds as aerial views reveal France's historic 'L'Étoile' intersection reimagined with bold red and blue rings reminiscent of Captain America's shield, promoting the upcoming film 'Brave New World.' With a dynamic use of VFX, this Marvel Studios activation fake out of home ad transforms a global landmark into a superhero tribute, highlighting Marvel Studios’ immersive promotional strategy.
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