Marvel Captain America Shield-Themed Roundabout
Captain America Shield Roundabout
This Marvel Studios fake out-of-home advertisement features a colossal Captain America poster positioned in front of the Arc de Triomphe in Paris. The iconic roundabout is transformed into a cinematic stage.
Aerial views show France's historic 'L'Étoile' intersection reimagined with bold red and blue rings, reminiscent of Captain America's shield. This promotes the upcoming film 'Brave New World.'
Through dynamic VFX, this Marvel Studios activation transforms a global landmark into a superhero tribute, showcasing an immersive promotional strategy.
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FOOH Impact ScoreSolid
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Artist:Busterwood
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