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Mary Kay Lipstick Paints the City Pink

Lipstick Paints the City Pink in a fake-out-of-home ad of Mary Kay View this post on Instagram

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Credits

Brand: Mary Kay

Who we think created this: PINK

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Metadata

Brand Industry: Beauty & Personal Care

Country: Brazil

City: Unknown

Effects / Animations: Large Objects, Complex Motion

Surrounding: City

Date posted: August 30, 2024

FOOH.com is the biggest faux ooh ad library. If you are the creator of this Mary Kay ad or would like to add your work Submit your work!

This Mary Kay faux ooh ad begins with a white Jeep topped with a giant lipstick driving across São Paulo’s iconic cable-stayed bridge under a striking pink filter. This moment cleverly highlights Mary Kay’s commitment to beauty as a form of empowerment as the vehicle leaves behind a vibrant pink trail and the words 'MUDAR O MUNDO' are seen emblazoned on the road, boldly turning an urban setting into a symbol of transformation. As a perfect blend of creative storytelling and clear product integration, the augmented reality enhancement is designed for driving awareness around female empowerment through beauty.

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