MAX&Co Digital Screen Spills Christmas Balls

This MAX&Co. CGI campaign begins with a sleek urban corner billboard displaying fashion-forward content, initially presenting models in vibrant red dresses that then shift seamlessly into elegant white ensembles. This moment cleverly highlights the dynamic spirit of the brand as the digital display is abruptly overtaken by hundreds of shimmering red spheres that cascade from the screen into the real world, surprising passersby in Milan’s bustling shopping district with a festive twist. As a perfect blend of captivating storytelling and creative product integration, the computer generated graphics enhancement is designed for holiday season brand engagement.