MAX&Co Digital Screen Spills Christmas Balls
Red Spheres Flood Milan Shopping District
This CGI campaign for MAX&Co. features a sleek urban corner billboard in Milan's bustling shopping district. The digital display initially showcases models in vibrant red dresses, transitioning seamlessly into elegant white ensembles, highlighting the brand's dynamic spirit.
The display is then dramatically overtaken by hundreds of shimmering red spheres. These computer-generated graphics cascade from the screen into the real world, surprising passersby with a festive twist. This enhancement was designed for holiday season brand engagement.
C
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Credits
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