Maybelline Pink Mascara-Themed Tram

In this Maybelline FOOH campaign, a vibrant pink tram glides through a bustling cityscape, transforming a standard commute into an unexpected beauty showcase for the brand’s new Firework Mascara. The scene unfolds as the tram, wrapped in Maybelline's signature color and adorned with the tagline “When your lashes look so good people lose their train of thought,” travels through urban streets, its exterior featuring animated firework bursts and product visuals, promoting the mascara’s '360° Lash-By-Lash Impact' message. With a creative use of VFX, this Maybelline mascara FOOH campaign transforms everyday transport into a dynamic marketing canvas, highlighting Maybelline’s goal of turning routine moments into bold beauty statements.