Maybelline Pink Mascara-Themed Tram

This FOOH campaign for Maybelline features a vibrant pink tram moving through a bustling cityscape. The tram is wrapped in Maybelline's signature colour and promotes the brand's new Firework Mascara, with the tagline “When your lashes look so good people lose their train of thought.”

As the tram travels through urban streets, its exterior displays animated firework bursts and product visuals, highlighting the mascara’s '360° Lash-By-Lash Impact' message. This creative use of VFX transforms everyday transport into a dynamic marketing canvas, aligning with Maybelline’s aim to turn routine moments into bold beauty statements.