FOOH Impact Score:
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Outstanding
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Imagine Sydney Harbour turning into a tropical escape without needing to book a single flight. That’s the creative premise of this Maybelline FOOH ad featuring their Sunkisser product. The video unfolds as digital palm trees rise across the harbor’s skyline, sprawling beach sand replaces city pathways, and a massive Maybelline lipstick emerges as the centerpiece, all brought to life through detailed CGI. Using distinctive computer generated imagery, this Maybelline FOOH ad transforms an urban icon into a resonant product showcase that surrounds viewers with summer warmth and the message 'No Vacation Needed.'
Maybelline New York
Marc Jacobs
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York