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McDonald's Burger Boxes Land on Festival Grounds

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Credits

Brand: McDonald's

Who we think created this: Lucas Sena

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Rio de Janeiro

Effects / Animations: Large Objects, Falling Objects

Surrounding: City

Date posted: March 30, 2025

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This McDonald's cgi ad begins with an enormous Big Mac effortlessly hovering in mid-air, nestled between two supersized burger box halves floating across a crowded festival field. This moment cleverly highlights the brand’s bold presence and iconic product recognition as the gigantic sandwich levitates above the Lollapalooza Brazil grounds, surrounded by waving festival flags and scattered branded kiosks that transform the open space into a surreal fast-food landscape. As a perfect blend of dynamic storytelling and memorable product integration, the CGI effects enhancement is designed for immersive audience engagement and brand visibility during live cultural events.

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