McDonald's Burger Hot Air Balloons Fly Over City
Solid
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This McDonald's FOOH campaign begins with a giant paper bag adorned with McDonald's stamps gently floating above France’s rugged mountain ranges. This moment cleverly highlights the brand’s imaginative reach as iconic menu items like burgers, McFlurry, Coca-Cola McFloat, and fries take to the skies over Parisian boulevards, coastal waters, and between rows of classical Haussmann architecture, turning local landmarks into sky routes for floating fast food. As a perfect blend of creative storytelling and captivating product integration, the computer generated imagery enhancement is designed for sparking summer wanderlust while showcasing McDonald’s presence across France.
