McVitie's Big Biscuits Loaded onto Truck
McVitie's Digestives: Riyadh's Biscuit Production Hub
This McVitie's CGI video transforms Riyadh's iconic shopping Boulevard into a full-scale biscuit production hub. The creative premise features The Original Digestives.
The video shows a giant glass-fronted biscuit factory materialising amidst the cityscape. Immense mechanical arms slide freshly baked Digestives along conveyor belts, and fleets of branded delivery trucks queue outside. This emphasises the freshness and direct delivery promise across the Middle East. Using innovative CGI effects, this video transforms a bustling urban destination into a dynamic product showcase.
C
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Credits
Brand:
Artist:theARLab
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