McVitie's Big Biscuits Loaded onto Truck

Imagine Riyadh's iconic shopping Boulevard transforming into a full-scale biscuit production hub. That’s the creative premise of this McVitie’s cgi video featuring The Original Digestives. The video unfolds as a giant glass-fronted biscuit factory materializes amidst the cityscape, with immense mechanical arms sliding freshly baked Digestives along conveyor belts, while fleets of branded delivery trucks queue outside to emphasize the freshness and direct delivery promise across the Middle East. Using innovative CGI effects, this McVitie’s cgi video transforms a bustling urban destination into a dynamic product showcase.