Melvita Essence Bottle Swings at Monument

In this Melvita FOOH campaign, a giant bottle of Source de Roses swings like a pendulum through Paris’s Arc de Triomphe, introducing the hydrating face mist in a bold and creative spectacle. The scene unfolds as the bottle glides back and forth, striking luminous floating pink essence bubbles, turning the historical monument into a moving canvas that visually communicates the product's refreshing and flowing texture. With a dynamic use of CGI effects, this Melvita skincare presentation transforms iconic architecture into a fresh, relatable spectacle, highlighting Melvita’s message of organic beauty and hydration through motion.