Mentos Candy-branded Subway Train
Mentos Subway CGI Campaign
This Mentos CGI campaign features a subway train in Warsaw, completely transformed into a Mentos-themed carriage. The train, wrapped in the brand’s bold blue and white colours, pulls into a station, creating an immersive brand experience.
The scene turns an ordinary commute into 'the freshest metro in the world,' with vibrant visuals and the tagline 'YES TO FRESH.' This encourages residents to embrace spontaneous moments of refreshment. Through dynamic CGI effects, the campaign transforms the daily metro ride into a fresh, relatable spectacle, highlighting Mentos’ aim to inspire daily fun and lightheartedness.
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Credits
Brand:
Artist:Havas Play
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