Mentos Candy-branded Subway Train
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In this Mentos CGI campaign, a subway train pulls into a station in Warsaw completely transformed into a Mentos-themed carriage wrapped in the brand’s bold blue and white colors. The scene unfolds as the entire subway car becomes an immersive brand experience, turning an ordinary commute into 'the freshest metro in the world,' with vibrant visuals and the tagline 'YES TO FRESH' encouraging residents to embrace spontaneous moments of refreshment. With a dynamic use of CGI effects, this Mentos subway campaign transforms the daily metro ride into a fresh, relatable spectacle, highlighting Mentos’ aim to inspire a sense of daily fun and lightheartedness.
