FOOH Impact Score:
Outstanding
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In this Milagros faux ooh ad, a giant pink gift box bursts open in the middle of a public plaza, unveiling the brand's signature hair and skincare products. The scene unfolds as gold, silver, and rose gold "10" balloons rise into the air amid a dramatic shower of confetti, turning the urban space into a vibrant birthday celebration to mark Milagros' tenth anniversary. With an engaging use of VFX, this Milagros beauty collection faux ooh ad transforms an ordinary city square into a memorable spectacle, highlighting Milagros’ gratitude campaign and decade of growth.