Milka Chocolate Bars Flow from Building
Milka Chocolate Bar Installation
This CGI campaign transforms a standard city plaza into an immersive urban experience. Pedestrians are invited to walk into a life-sized Milka chocolate bar installation, turning the urban space into an interactive Milka wonderland.
The vibrant purple-branded environment features an innovative dispensing mechanism filled with Milka Avellanas chocolates for visitors to sample. This Milka chocolate sampling activation uses computer-generated graphics to transform familiar public spaces into a fresh, relatable spectacle, aiming to deepen consumer engagement through multi-sensory brand experiences.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Out of Frame
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Why CGI
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