FOOH Impact Score:
Solid
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In this Milka cgi campaign, a standard city plaza is reimagined as an immersive urban experience where pedestrians are invited to walk into a life-sized Milka chocolate bar installation. The scene unfolds as this captivating FOOH Ad transforms an urban space into an interactive Milka wonderland where passersby can literally step into a giant chocolate bar display. The vibrant purple-branded environment features an innovative dispensing mechanism filled with Milka Avellanas chocolates that visitors can sample. With a dynamic use of computer generated graphics, this Milka chocolate sampling activation cgi campaign transforms familiar public spaces into a fresh, relatable spectacle, highlighting Milka’s aim to deepen consumer engagement through multi-sensory brand experiences.