Universal Arch Lights Up in Green and Pink
Arc de Triomphe Becomes Wicked Canvas
This Universal Pictures mixed reality advertisement features the Arc de Triomphe as a glowing character canvas, promoting the theatrical debut of Wicked on December 4th.
The video depicts the Parisian monument at night, dramatically illuminated in a split of Glinda’s pink and Elphaba’s emerald green. This computer-generated imagery casts a magical light across the city, capturing the attention of motorists and pedestrians.
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FOOH Impact ScoreImpressive
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