Universal Arch Lights Up in Green and Pink

Imagine the Arc de Triomphe doubling as a glowing character canvas. That’s the memorable premise of this Universal Pictures mixed reality ad featuring Wicked’s theatrical debut on December 4th. The video unfolds as the Parisian monument becomes a spectacle at night, dramatically illuminated in a split of Glinda’s pink and Elphaba’s emerald green, casting a magical light across the city and drawing the attention of motorists and pedestrians alike. Using computer generated imagery, this Universal Pictures mixed reality ad transforms a historic landmark into an captivating product showcase.