M&M's Red Character Balloon on Building
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This M&M's faux ooh ad begins with a massive inflatable Red M&M character dramatically appearing in front of a bustling cityscape billboard for the new holiday film 'Red One.' This moment cleverly highlights the brand’s wit and recognizable character identity as the Red M&M seemingly paints the movie billboard with his signature hue, aligning the candy’s identity with the film’s theme. As a perfect blend of fun storytelling and clear product integration, the augmented reality enhancement is designed for driving public excitement and social media sharing during the film’s promotional period.
