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Moab Sneaker Spins in Washing Machine

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Credits

Brand: Moab SneakCare

Who we think created this: physixe

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Metadata

Brand Industry: Services

Country: Austria

City: Vienna

Effects / Animations: Morphing & Transformation, Billboard & Digital Screen

Surroundings: Graben, City

Date posted: November 14, 2023

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In this Moab SneakCare CGI ad, a bustling cityscape becomes the canvas as a historic building’s façade shifts into a larger-than-life front-load washing machine housing a single sneaker. The scene unfolds as the drum begins to spin and suds fill the window, creating the illusion of a shoe being cleaned in real time—cleverly promoting Moab SneakCare's restoration services while asking, 'Why buy new when you can renew?'. With a creative use of augmented reality, this Moab SneakCare sneaker care campaign transforms a traditional architectural structure into an engaging, unexpected spectacle, highlighting the brand’s dedication to sustainable fashion and innovative product renewal.

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