Monoprix Food Packages Roll on Street

In this Monoprix FOOH campaign, a quiet Parisian crosswalk is suddenly interrupted as enormous food packages—an orange juice carton, tomato can, and pasta box—slide into view, transforming the street into an open-air showcase of everyday grocery favorites. The scene unfolds as these moving items roll through the city, mesmerizing pedestrians and releasing a burst of confetti that showers over Haussmannian buildings, while a surprised passerby receives vibrantly designed New Year cards gifted by the brand. With a distinctive use of computer generated imagery, this Monoprix supermarket promotion FOOH campaign transforms ordinary crosswalks into a fresh, relatable spectacle, highlighting Monoprix’s focus on delighting customers through unexpected seasonal gestures.