FOOH Impact Score:
Solid
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In this Musc Intime cgi ad, a city clock tower becomes the stage for a symbolic transformation, as pink petals begin to ripple across its surface, completely covering the landmark in honor of Breast Cancer Awareness Month. The scene unfolds as a calm cityscape is gradually overtaken by cascading digital pink blooms, viewed from ground-level and aerial angles, while a woman stands in the foreground dressed in Musc Intime attire, gently holding a single rose as a tribute to those impacted by the disease. With an impactful use of CGI effects, this Musc Intime campaign transforms everyday architecture into a respectful tribute, highlighting Musc Intime’s dedication to raising awareness for women's health while subtly affirming its brand through its signature color palette.