FOOH Impact Score:
Solid
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This Musc Intime cgi campaign begins with an enormous pink deodorant container rising from the snowy ground as a skier glides past. This moment cleverly highlights the product’s freshness and seasonal appeal as the athlete slaloms between several towering deodorant bottles planted across a sunlit mountain slope, each acting like playful obstacles on a crisp winter course, while the word "SOLDES" is artfully carved into the untouched snow to emphasize an ongoing sale. As a perfect blend of surprising storytelling and creative product integration, the CGI effects enhancement is designed for capturing attention and elevating brand presence during the promotional winter season.