Benefit Cosmetics UFO Revealing Mascara
Benefit Cosmetics UFO Mascara Launch
This Ulta Beauty FOOH campaign features an unidentified flying object hovering above the Ulta Beauty store in Downey, California. An extraterrestrial figure drops a giant volumising mascara amidst colourful lights and fog.
During the event, the lights inside the store flicker, adding to the spectacle. This computer-generated imagery transforms a routine shopping experience into a memorable and relatable product launch for Ulta Beauty.
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FOOH Impact ScoreImpressive
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