FOOH Impact Score:
Impressive
Learn moreIn this Ulta Beauty FOOH campaign, an unidentified flying object hovers above the Ulta Beauty store in Downey, California. The scene unfolds as an extraterrestrial figure drops a giant volumizing mascara between colorful lights and fog, while the lights inside the store flicker. With a Memorable use of computer generated imagery, this Ulta Beauty ad transforms a routine shopping experience into a fresh, relatable spectacle, highlighting Ulta Beauty’s innovative product launch approach.
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