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Benefit Cosmetics UFO Revealing Mascara

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Credits

Brand: Benefit Cosmetics

Agency / Production / VFX: Unknown

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In this Ulta Beauty FOOH campaign, an unidentified flying object hovers above the Ulta Beauty store in Downey, California. The scene unfolds as an extraterrestrial figure drops a giant volumizing mascara between colorful lights and fog, while the lights inside the store flicker. With a Memorable use of computer generated imagery, this Ulta Beauty ad transforms a routine shopping experience into a fresh, relatable spectacle, highlighting Ulta Beauty’s innovative product launch approach.

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: California

Effects / Animations: Revealing, Large Objects, Fire / Smoke

Surroundings: Ulta Beauty Store, Store, Shop, Building

Posted on April 20, 2024

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