FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreLearnings
- Make the first frame count - if the message is muddled, it won't get through
- No people, no potential - without a person or face to follow, its harder for viewers to engage
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In this Ulta Beauty FOOH campaign, an unidentified flying object hovers above the Ulta Beauty store in Downey, California. The scene unfolds as an extraterrestrial figure drops a giant volumizing mascara between colorful lights and fog, while the lights inside the store flicker. With a Memorable use of computer generated imagery, this Ulta Beauty ad transforms a routine shopping experience into a fresh, relatable spectacle, highlighting Ulta Beauty’s innovative product launch approach.
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics