Musc Intime Spray-Painted Heart Becomes Balloon

In this FOOH campaign created for Breast Cancer Awareness Month, a woman begins sketching a heart shape on a quiet Parisian wall, quietly initiating a chain reaction in this digital street art spectacle. The scene unfolds as 3D pink ribbons, symbolic of breast cancer awareness, emerge and gracefully ripple across the architecture of Paris—from doorways to entire building facades—bringing the city to life with a sudden burst of purpose and message-driven imagery. With an engaging use of VFX, this FOOH campaign transforms ordinary urban structures into vibrant canvases, highlighting the campaign’s goal of turning public space into an avenue for impactful healthcare advocacy.