FOOH Impact Score:
Solid
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This Tissot FOOH campaign begins with a Paris Metro entrance transforming into a vibrant basketball court, featuring a Tissot-branded scoreboard counting down in real-time. This moment cleverly highlights the brand’s precision timekeeping as commuters pass by the station while basketballs begin piling up beneath a suspended hoop, building tension and anticipation for the upcoming NBA Paris Game. As a perfect blend of captivating storytelling and creative product integration, the VFX enhancement is designed for generating buzz ahead of the live sports event.