Tissot Basketballs Roll Up Subway Stairs
Paris Metro Becomes a Basketball Court
This Tissot FOOH campaign transforms a Paris Metro entrance into a vibrant basketball court. A Tissot-branded scoreboard, counting down in real-time, highlights the brand’s precision timekeeping as commuters pass by the station.
Basketballs begin piling up beneath a suspended hoop, building tension and anticipation for the upcoming NBA Paris Game. This VFX enhancement is designed to generate buzz ahead of the live sports event, perfectly blending captivating storytelling with creative product integration.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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Artist:weareseventeen
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