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Vestiaire Collective Clothes Rain Down Times Square

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Credits

Brand: Vestiaire Collective

Who we think created this: Reference

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Metadata

Brand Industry: Fashion & Apparel

Country: USA

City: New York City

Effect / Animation: Falling Objects

Surroundings: Times Square, City

Date posted: November 20, 2023

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In this Vestiaire Collective vfx advertising, towering piles of discarded clothes dramatically engulf New York’s Times Square, eclipsing the neon-lit billboards of fast fashion giants. The ad humorously reimagines the iconic plaza as a landfill of textile waste, with brands like H&M, Zara, and Uniqlo unwillingly showcasing the magnitude of their industry's footprint, while Vestiaire Collective urges viewers to "Think First, Buy Second." A captivating piece that masterfully blends insight and creativity with a memorable twist on sustainable fashion.

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