FOOH Impact Score:
Solid
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In this Vestiaire Collective vfx advertising, towering piles of discarded clothes dramatically engulf New York’s Times Square, eclipsing the neon-lit billboards of fast fashion giants. The ad humorously reimagines the iconic plaza as a landfill of textile waste, with brands like H&M, Zara, and Uniqlo unwillingly showcasing the magnitude of their industry's footprint, while Vestiaire Collective urges viewers to "Think First, Buy Second." A captivating piece that masterfully blends insight and creativity with a memorable twist on sustainable fashion.