FOOH Impact Score:
Outstanding
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In this Nestlé cgi ad, a giant blue suitcase wrapped in Nestlé logos suddenly unfolds in front of Rio’s historic Lapa Arches, dramatically revealing a cascade of popular products like KitKat, Nescafé, and Moça. The scene unfolds as this unexpected suitcase springs open in the middle of the city’s landmark, spilling out treats in vibrant packaging as pedestrians pause to take in the spectacle—and are prompted to enter Nestlé’s 'Travel Does Good' campaign for a daily chance to win trips by purchasing participating items. With a captivating use of CGI effects, this Nestlé product showcase cgi ad transforms a familiar heritage site into a celebratory platform, emphasizing the brand’s global travel incentive and inspiring urban wanderlust.