Nestle Suitcase Spills Products
Nestlé Suitcase Spills Products in Rio
This CGI advertisement features a giant blue suitcase, adorned with Nestlé logos, dramatically unfolding in front of Rio’s historic Lapa Arches. The suitcase springs open to reveal a cascade of popular Nestlé products, including KitKat, Nescafé, and Moça.
As the treats spill out in vibrant packaging, pedestrians pause to observe the spectacle. The ad prompts viewers to engage with Nestlé’s 'Travel Does Good' campaign, offering a daily chance to win trips by purchasing participating items.
Utilising captivating CGI effects, this ad transforms a familiar heritage site into a celebratory platform, highlighting the brand’s global travel incentive and inspiring urban wanderlust.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Sailor Studio
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