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NET-A-PORTER Double-decker Bus Unloads Black Boxes

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Credits

Brand: NET-A-PORTER

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Hong Kong

City: Hong Kong

Effects / Animations: Complex Motion, Floating & Flying Objects, Reveal & Unboxing

Surrounding: City

Date posted: August 13, 2024

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Imagine a city tram turning into a luxury delivery spectacle. That’s the captivating premise of this NET-A-PORTER cgi video featuring ascending shopping boxes. The video unfolds as a sleek black NET-A-PORTER tram travels through Hong Kong's financial district, suddenly opening its roof to release dozens of signature black shopping boxes that appear to float upward toward the city's gleaming skyscrapers. The moving display cleverly brings the brand's tagline "Fashion that delivers" to life through this dramatic visual metaphor of packages ascending into the urban landscape. Using dynamic CGI effects, this NET-A-PORTER cgi video transforms a city tram into an engaging product showcase.

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