Neutrogena Sunscreen Lands on Festival Grounds
Neutrogena Sunscreen at Coachella Festival
This faux OOH advertisement for Neutrogena features towering Ultra Sheer sunscreen tubes gently descending onto the Coachella festival grounds. Carried by clusters of colourful balloons, the oversized SPF 70 products float above a crowd of surprised festival-goers, landing beside a Ferris wheel and other venue structures.
The ad reinforces Neutrogena’s third year as the Official Sunscreen Sponsor and highlights the tagline “Feel the music, not your sunscreen,” celebrating their lightweight formula. Through engaging VFX, this campaign transforms the desert festival setting into a fresh, relatable spectacle, merging skincare with unforgettable experiences.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Kérastase Serum Carried by K Balloon in Dubai
Lumene Moisturizer Rises Toward the Sky
Santeri Salmi Visual
Azzaro Perfume Bottle Flying Over NYC
Sephora Colourful Inflatables in Milano
Sephora Lip Gloss Transform Façade’s Texture
Victoria Beckham Bags Floating in Rome
Elizabeth Arden Giant Bottle on Rua Augusta
Comfort Dancing AI Characters at the Dubai Frame
Elizabeth Arden Giant Bottle on La Barceloneta Shore
Milagros Gift Box Unveils Beauty Products
L'Oréal Paris Giant Inflated Volume Spray Floats Away
DEPARTD
Elizabeth Arden Massive Bottle in Plaza Mayor
muchobambū