Musinsa Sneaker Showroom Billboard

Air Jordan Rises from Garage

This Nike CGI campaign features a 3D billboard takeover at Musinsa’s flagship location. The video transforms a massive outdoor display from standard signage into a dynamic sneaker showroom.

The display reveals intricate X-ray visuals of Nike shoes in transparent display cases. Concurrently, a life-sized Air Jordan physically rises from the garage space below the billboard, aligning seamlessly with the virtual environment. This use of CGI effects transforms Musinsa’s retail facade into a captivating product showcase.

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Credits

Brands:Musinsa, Nike
Artist:Moiberlab

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:South Korea
Date posted:April 14, 2024
Source:Instagram