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Musinsa Sneaker Showroom Billboard

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FOOH Impact Score

Solid

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Credits

Brands: Musinsa, Nike

Who we think created this: Moiberlab

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Metadata

Brand Industry: Fashion & Apparel

Country: South Korea

City: Unknown

Effect / Animation: Billboard & Digital Screen

Surrounding: City

Date posted: April 14, 2024

Source: Instagram

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Imagine a sneaker store turning into a digital art installation. That’s the creative premise of this Nike CGI campaign featuring a 3D billboard takeover at Musinsa’s flagship location. The video unfolds as a massive outdoor display shifts from standard signage into a dynamic sneaker showroom, revealing intricate X-ray visuals of Nike shoes in transparent display cases, while a life-sized Air Jordan physically rises from the garage space below the billboard, aligning seamlessly with the virtual environment. Using engaging CGI effects, this Nike CGI campaign transforms Musinsa’s retail facade into an captivating product showcase.

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