Pringles Ingredients Burst Out from Billboard

In this Pringles mixed reality ad, ingredients burst from a digital billboard at the Sindang-dong Food Street gateway, introducing the brand’s Korea-exclusive Spicy Rosé Tteokbokki chip flavor. The scene unfolds as familiar tteokbokki ingredients shoot out from the display and land in a sizzling pan, which then creatively transforms into a towering Pringles can that shakes vigorously, releasing crisps inspired by the iconic Korean street food. With a captivating use of computer generated imagery, this Pringles limited-edition snack installation mixed reality ad transforms digital billboards into a flavorful narrative, highlighting Pringles’ ambition to fuse traditional local cuisine with inventive snacking experiences.