Pringles Ingredients Burst Out from Billboard
Pringles Spicy Rosé Tteokbokki Billboard
This mixed reality advertisement for Pringles features ingredients bursting from a digital billboard at the Sindang-dong Food Street gateway. The campaign introduces the brand’s Korea-exclusive Spicy Rosé Tteokbokki chip flavour.
The scene depicts familiar tteokbokki ingredients shooting out from the display and landing in a sizzling pan. This pan then creatively transforms into a towering Pringles can, which shakes vigorously, releasing crisps inspired by the iconic Korean street food.
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Credits
Brand:
Artist:WE-AR