Pringles Ingredients Burst Out from Billboard

Pringles Spicy Rosé Tteokbokki Billboard

This mixed reality advertisement for Pringles features ingredients bursting from a digital billboard at the Sindang-dong Food Street gateway. The campaign introduces the brand’s Korea-exclusive Spicy Rosé Tteokbokki chip flavour.

The scene depicts familiar tteokbokki ingredients shooting out from the display and landing in a sizzling pan. This pan then creatively transforms into a towering Pringles can, which shakes vigorously, releasing crisps inspired by the iconic Korean street food.

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Credits

Brand:Pringles
Artist:WE-AR

Metadata

Work Type: FOOH
Country:South Korea
City:Seoul
Date posted:July 1, 2024
Source:Instagram