North Sails Store Turns into an Underwater Scene
North Sails Underwater Storefront
This FOOH (fake out-of-home) CGI advertisement for North Sails transforms their Milan storefront into a captivating underwater scene. The display features a living marine habitat where colourful fish glide past a realistic seabed, complete with tiny seahorses.
The ad reimagines a city street display as a portal into ocean life, utilising computer-generated imagery to express North Sails' commitment to environmental sustainability. This dynamic piece blends creativity with a purposeful twist on brand identity, drawing attention to Ocean Day while making a strong impression on eco-conscious pedestrians.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Monogrid
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