North Sails Store Turns into an Underwater Scene
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this North Sails FOOH ad, a captivating underwater scene transforms the Milan storefront into a living marine habitat where colorful fish glide past a realistic seabed filled with tiny seahorses. The ad dramatically reimagines a city street display as a portal into ocean life, using a computer generated imagery installation to express the brand’s commitment to environmental sustainability. A dynamic piece that masterfully blends creativity with a purposeful twist on brand identity, it draws attention to Ocean Day while making a strong impression on eco-conscious pedestrians.
