NRJ Taylor Swift Bracelets on Eiffel Tower
Outstanding
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In this NRJ fake out of home ad, animated friendship bracelets begin to drape from the Eiffel Tower as the camera slowly pans over the Paris skyline, announcing a creative take on promoting Taylor Swift’s Eras Tour in France. The scene unfolds as colorful strands of beaded bracelets—symbolic of fan unity—cascade from the monument, transforming France’s best-known landmark into a joyful emblem of connection and anticipation for Swift’s arrival. With a creative use of CGI effects, this NRJ digital installation fake out of home ad transforms public space into a fresh, relatable spectacle, highlighting NRJ’s effort to deeply resonate with and celebrate Taylor Swift’s passionate community of fans.
