NRJ Taylor Swift Bracelets on Eiffel Tower
Bracelets Drape Over Paris Skyline
This NRJ fake out of home ad promotes Taylor Swift’s Eras Tour in France. The CGI video shows animated friendship bracelets draping from the Eiffel Tower as the camera pans over the Paris skyline.
Colorful strands of beaded bracelets cascade from the monument, transforming the landmark into an emblem of connection and anticipation for Swift’s arrival. This digital installation uses CGI effects to create a fresh, relatable spectacle.
The ad highlights NRJ’s effort to resonate with and celebrate Taylor Swift’s passionate community of fans.
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FOOH Impact ScoreOutstanding
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Credits
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Artist:Double A
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