La Universal Drones Deliver Giant Bar that Explodes into Smaller Bars
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FOOH Impact Score
Outstanding
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This La Universal CGI campaign begins with two drones hauling a massive white Osito chocolate bar from the ocean onto the shore. This moment cleverly highlights the distinctive creativity of the brand as the oversized candy is smoothly transported across the sand and dramatically explodes near the iconic La Chocolatera lighthouse, releasing dozens of regular-sized Osito bars across the beach to surprise bystanders. As a perfect blend of dynamic storytelling and insightful product integration, the CGI effects enhancement is designed for brand visibility and local cultural relevance.
