Ounass Paperboy Pop-Up Truck Travels from Paris to Dubai

This Ounass mixed reality advertisement showcases a vibrant collaboration with the Paris-based brand Paperboy. The video depicts a cartoon delivery truck 'driving' across stylized map routes, transporting a Parisian sandwich shop concept from Paris to Dubai to serve streetwear.

The ad features animated street-style illustrations that energise city walls around Alserkal Avenue. It merges iconic visuals from both cultures in a continuous urban art display, transforming the upscale arts district into a distinctive product showcase that connects French street culture with Dubai’s luxury scene.