Ounass Paperboy Pop-Up Truck Travels from Paris to Dubai
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Imagine a Parisian sandwich shop crossing continents to serve streetwear in the Middle East. That’s the captivating premise of this Ounass mixed reality ad featuring a vibrant collaboration with Paris-based brand Paperboy. The video unfolds as animated street-style illustrations energize city walls around Alserkal Avenue, with a cartoon delivery truck 'driving' across stylized map routes from Paris to Dubai, merging iconic visuals from both cultures in a continuous urban art display. Using innovative augmented reality, this Ounass mixed reality ad transforms the upscale arts district into a distinctive product showcase that connects French street culture with Dubai’s luxury scene.
