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OxyShred Giant Truck Fuels 7-Eleven

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FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: OxyShred Energy

Who we think created this: Tom Made That

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Australia

City: Unknown

Effects / Animations: Large Objects, Morphing & Transformation, Billboard & Digital Screen

Surrounding: Shopping Venue

Date posted: January 8, 2025

Source: Instagram

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This OxyShred Infinity FOOH campaign begins with a towering can of energy drink stationed on top of a delivery truck, its massive presence immediately drawing attention. This moment cleverly highlights the brand’s daring energy positioning as translucent, serpent-like tubes extend from the strawberry-printed container and feed directly into a 7-Eleven store, creating a scene where it looks like the store is being refueled straight from the truck. As a perfect blend of memorable storytelling and creative product integration, the computer generated graphics enhancement is designed for boosting brand visibility through immersive content.

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