Paramount+ River Thames Turns Red

In this Paramount+ cgi campaign, the River Thames morphs into a chilling visual spectacle as blood-red tides surge toward Tower Bridge, promoting the chilling prequel series "Dexter: Original Sin." The scene unfolds as the river’s iconic waters take on a deep crimson hue, encircling London’s Tower Bridge where a massive banner for the show is dramatically unrolled, turning the landmark into a haunting symbol of the forensic thriller's dark themes. With a captivating use of CGI, this Paramount+ banner installation cgi campaign transforms a familiar London icon into a resonant spectacle, highlighting Paramount+’s bold ambition to redefine urban spaces through narrative-driven marketing.