Paramount+ River Thames Turns Red

This CGI campaign for Paramount+ promotes the prequel series "Dexter: Original Sin." It depicts the River Thames turning blood-red as the crimson tides surge towards Tower Bridge in London.

As the river's waters take on a deep crimson hue, a massive banner for "Dexter: Original Sin" is dramatically unrolled around Tower Bridge. This transforms the landmark into a haunting symbol, highlighting the forensic thriller's dark themes and Paramount+'s narrative-driven marketing approach.