Pepsi Massive Can Floats Down the Dnipro River
Pepsi Dnipro River CGI Ad
This CGI advertisement features a massive Pepsi can being transported down the Dnipro River on a barge, passing beneath Kyiv’s iconic bridge. The visual aims to highlight the brand’s packaging redesign.
The floating can symbolises the arrival of the new look, merging digital visuals with a real-world backdrop to capture public interest. This CGI effects enhancement is designed to drive engagement through a hashtag contest and increase visibility of the updated design.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:WEIS
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