Pepsi Massive Can Floats Down the Dnipro River
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FOOH Impact Score
Outstanding
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This Pepsi cgi ad begins with a massive Pepsi can transported down the Dnipro River on a barge beneath Kyiv’s iconic bridge. This moment cleverly highlights the brand’s packaging redesign as the floating can visually announces that the new look has “floated in,” merging digital visuals with a real-world backdrop to draw public interest. As a perfect blend of effective storytelling and creative product integration, the CGI effects enhancement is designed for driving engagement through a hashtag contest and increasing visibility of the updated design.
