FOOH Impact Score:
Impressive
Learn moreLearnings
- Dive right in - every second spent building up sends viewers scrolling past.
- No people, no potential - without a person or face to follow, its harder for viewers to engage
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This Benefit Cosmetics fake out of home ad begins with a UFO appearing in the distance and flying closer until it crashes into a billboard, creating the illusion of a portal in space. This moment cleverly highlights the exclusivity of the limited-edition mascara collection as multiple Benefit Cosmetics mascaras float away, moving upwards from the portal, showcasing the new product variations. As the UFO descends, it reveals four limited-edition colors, emphasizing the same high quality as previous products but now in special editions available exclusively at Ulta Beauty shops. As a perfect blend of Insightful storytelling and Distinctive product integration, the CGI effects enhancement is designed for maximizing visibility and excitement around the product launch.
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
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Benefit Cosmetics