Prairies & Petals Red Roses Overflow in Mall Walkway

This Prairies & Petals FOOH campaign features a floral display bursting from a boutique entrance. Thousands of red roses cascade down the storefront and spill across the polished mall floors.

Elegant black boxes, brimming with arranged blooms, create winding pathways, transforming the shopping centre into a romantic floral destination. This contrasts beautifully with the minimalist retail surroundings.

Utilising augmented reality, this immersive installation transforms everyday mall corridors into an unforgettable Valentine’s Day experience, highlighting Prairies & Petals’ goal to elevate sentiment through floral storytelling.