Red Bull Gaming Portal Opens Up on Cairo Building
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In this Red Bull FOOH campaign, a busy Cairo evening sets the scene as the façade of a central urban building becomes the canvas for a digital gaming takeover. The scene unfolds as the FOOH Ad brings the Red Bull Login gaming event to life with an immersive digital transformation of the structure, using projection mapping to depict a portal into a neon-lit gaming universe fueled by futuristic vehicles and iconic gaming elements. With a memorable use of computer generated imagery, this Red Bull outdoor experience campaign transforms a familiar cityscape into a fresh, relatable spectacle, highlighting Red Bull’s effort to merge real-world locations with digital gaming culture.
