Redken Hair Color Turns Statue of Liberty Pink
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine the Statue of Liberty getting a full salon treatment. That’s the fun premise of this Redken FOOH ad featuring the brand’s Shades EQ Hair Gloss in a striking digital reveal. The video unfolds as Lady Liberty is transformed with glowing blonde hair and a radiant pink hue, while dramatically raising a bottle of Redken gloss in place of her torch to mark Hair Gloss Day. Using innovative CGI effects, this Redken FOOH ad transforms New York’s most recognizable statue into an engaging product showcase.
