Redken Hair Color Turns Statue of Liberty Pink
Redken Hair Color Transforms Statue of Liberty
This Redken FOOH (fake out-of-home) ad features the brand’s Shades EQ Hair Gloss in a striking digital reveal. The video depicts the Statue of Liberty undergoing a full salon treatment, transforming her with glowing blonde hair and a radiant pink hue.
In place of her torch, Lady Liberty dramatically raises a bottle of Redken gloss to mark Hair Gloss Day. Using innovative CGI effects, this Redken FOOH ad transforms New York’s most recognisable statue into an engaging product showcase.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
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