Reis Woman Takes Giant Earring From Billboard

Imagine a giant ear high above a city street attracting curious glances. That’s the engaging premise of this Reis Jewelry FOOH campaign featuring a close-up billboard with an oversized earring from their London collection. The video unfolds as a model strolls past the billboard, notices the striking display, and impulsively reaches out to 'pluck' the earring from the giant ear, as if removing a real piece of jewelry. She then carries the invisible item with a sense of playful curiosity, turning the rigid billboard into a moving part of her walk through the city. Using CGI effects, this Reis Jewelry FOOH campaign transforms a traditional urban billboard into an authentic product showcase.