Renault Giant Blue Number 5 at Puerta de Alcalá
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FOOH Impact Score
Impressive
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A-Tier
B
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Imagine a historic monument becoming a launchpad for modern automotive design. That’s the creative premise of this Renault cgi campaign featuring the electrifying return of the Renault 5. The video unfolds as Madrid’s Puerta de Alcalá becomes a canvas for a brilliant electric blue projection—an illuminated crystalline number '5' is seemingly mounted atop the monument, turning the neoclassical arches into a glowing symbol of innovation and nostalgia. Using distinctive CGI effects, this Renault cgi campaign transforms the iconic Spanish landmark into an engaging product showcase.
