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Royal Match Game Bursts Out of London Tube

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FOOH Impact Score

Impressive

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Credits

Brand: Royal Match

Who we think created this: Xavier Doyon

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Metadata

Brand Industry: Media & Entertainment

Country: UK

City: London

Effects / Animations: Complex Motion, Avalanche, Rigid-Body

Surrounding: Public Transport

Date posted: April 11, 2025

Source: Instagram

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This Royal Match vfx advertising begins with a London Underground train pulling into a station, revealing vibrant game elements bursting through the sliding doors. This moment cleverly highlights the accessibility of mobile gaming as colorful, candy-like puzzle pieces tumble onto the real-world platform, transforming the floor into a gigantic in-game board with bold text overlays promoting 'NO ADS!' and 'NO WIFI!'. As a perfect blend of engaging storytelling and dynamic product integration, the CGI effects enhancement is designed for reinforcing the campaign’s message of breaking the boundaries between mobile gaming and everyday life.

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