Salmoiraghi & Viganò Giant Oliver Peoples Frame
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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In this Salmoiraghi & Viganò FOOH campaign, white spherical balls break free from the boutique's display and gracefully float in mid-air before assembling into an oversized pair of Oliver Peoples eyewear. The ad dramatically reimagines a bustling urban street with a dynamic transformation powered by computer generated imagery that elevates the premium elegance of the Federer Collection. A captivating concept that masterfully blends visual storytelling with the distinct identity of the Mr. Federer 2 acetate-framed model, making its debut in stores.
