Salmoiraghi & Viganò Giant Oliver Peoples Frame
Salmoiraghi & Viganò Oliver Peoples Campaign
This FOOH (fake out-of-home) campaign for Salmoiraghi & Viganò features white spherical balls emerging from a boutique's display. These balls then float in mid-air above a bustling urban street.
The spheres subsequently assemble into an oversized pair of Oliver Peoples eyewear. This computer-generated imagery dramatically reimagines the street scene, highlighting the premium elegance of the Federer Collection.
The campaign's visual storytelling focuses on the distinct identity of the Mr. Federer 2 acetate-framed model, which is making its debut in stores.
C
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Credits
Brand:
Artist:Vokode
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