Samsung Skyscraper Facade Turns Into a Phone
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In this Samsung vfx advertising, a striking skyscraper along Vienna’s waterfront transforms into a massive Galaxy Z Fold6 in action, drawing attention with its surprising digital makeover. The scene unfolds as the towering structure mimics the foldable phone’s interface in real-time, switching from lock screen to home display and projecting bold German messages that highlight the device’s expansive screen and AI-driven features—anchored by the humorous phrase 'sometimes size does matter'. With a dynamic use of augmented reality, this Samsung foldable display vfx advertising transforms urban architecture into a fresh, relatable spectacle, highlighting Samsung’s push to showcase the scale and intelligence of its latest innovation.
