Samsung Skyscraper Facade Turns Into a Phone
Samsung Skyscraper Transforms Into a Galaxy Z Fold6
This Samsung VFX advertising transforms a prominent skyscraper along Vienna’s waterfront into a massive Galaxy Z Fold6. The towering structure dynamically mimics the foldable phone’s interface in real-time, switching from lock screen to home display.
The display projects bold German messages highlighting the device’s expansive screen and AI-driven features, including the phrase 'sometimes size does matter'. This augmented reality spectacle showcases the scale and intelligence of Samsung’s latest innovation.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:physixe
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