Seiko Octopus Emerges from Milan Boutique

Seiko Octopus Emerges in Milan

This CGI video features a digital octopus appearing to swim out from the storefront display of the Seiko boutique in Milan. The innovative FOOH advertisement transforms the street-level windows into an immersive underwater realm, creating an oceanic spectacle within the urban environment.

The computer-generated graphics highlight the Prospex diving watch collection. This campaign transforms the ordinary storefront into a fresh and relatable spectacle, showcasing Seiko’s immersive approach to brand storytelling through digital out-of-home innovation.

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FOOH Impact ScoreImpressive
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Credits

Brand:Seiko
Artist:DrawLight
Production:DrawLight
VFX:DrawLight
Sound:DrawLight

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Italy
City:Milan
Date posted:February 21, 2025
Source:Instagram