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Seiko Octopus Emerges from Milan Boutique

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Seiko

Production Company: DrawLight

VFX: DrawLight

Sound: DrawLight

Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effects / Animations: Character Animation, Large Objects

Surrounding: City

Date posted: February 21, 2025

Source: Instagram

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In this Seiko cgi video, the façade of the brand’s boutique in Milan comes alive as a digital octopus seems to swim out from the storefront display, spotlighting the Prospex diving watch collection. The scene unfolds as the innovative FOOH Ad transforms the street-level windows into an immersive underwater realm, turning the urban environment into an oceanic spectacle that seamlessly blurs reality. With an engaging use of computer generated graphics, this Seiko dive watch campaign cgi video transforms the ordinary storefront into a fresh, relatable spectacle, highlighting Seiko’s immersive approach to brand storytelling through digital out-of-home innovation.

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