Skala Cosméticos Bottle Pours Over Expo Center Norte
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Skala Cosméticos: Melancia Collection Launch
This CGI video for Skala Cosméticos features a giant pink bottle positioned above the entrance of Expo Center Norte during Beauty Fair 2024. The scene depicts the bottle pouring out watermelon-shaped containers, a surreal introduction to the 'Melancia' collection from the #FRUTÁSTICA line.
Utilising computer-generated imagery, this Skala Cosméticos shampoo launch video transforms the venue’s exterior into a fresh and relatable spectacle. The campaign aimed to generate excitement and amplify social media buzz around the collection’s debut.
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FOOH Impact ScoreOutstanding
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